Creating a personalized fashion stylist powered by AI that helps users discover outfits based on body type, mood, and upcoming events.
Client
MS Productions
Industry
Creatives
Year
2024
Services Provided
AI Product Strategy, Conversational UX, UI Design, Generative Visual Systems
Every innovation project brings its own set of complexities, especially when AI, user experience, and emerging technology intersect. In this project, our biggest challenge was to translate intelligent systems into human-centered interactions that felt natural, intuitive, and trustworthy.
Designing for Taste
Fashion is personal and emotional. Our challenge was to ensure that TrendLoop’s AI felt like it understood personal style
//01
Balancing Guidance and Freedom
Users needed to feel like they were discovering — not being sold to.
//02
Building Inclusive Fashion Intelligence
From body representation to global aesthetic preferences, the platform needed to embrace diversity across size, identity, gender, and cultural trends.
//03
Keeping Personalization Real-Time, Not Creepy
We had to design systems that were intelligent without feeling invasive, blending recommendation logic with transparent, trust-building feedback.
//04
Our team worked across strategy, AI interaction, and interface layers using a human-first design philosophy.
Personality Design
Created three core stylist archetypes: The Minimalist, The Trendsetter, and The Sustainable Muse. Each had a distinct tone and recommendation style.
//01
Conversational Flow Mapping
Designed mood-aware, intent-classifying chat flows using GPT-based dialogue, with image references and fashion vocabulary built-in.
//02
Feedback Transparency
Added simple explanations to every AI suggestion (“Based on your pinned looks and preferred silhouettes”).
//03
TrendLoop launched in closed beta to highly engaged early adopters.
3.2
X
Avg. session time increased
27
%
Increase in cart conversion
65
%
User return rate within 7 days
4
X
Increased cross-sell through curated bundles
“Working with the team was transformative. They didn’t just design a product — they gave life to a stylist that speaks, listens, and evolves. The AI personalities they built helped us stand out in a crowded fashion tech space, and the emotional connection users feel with TrendLoop is exactly what we were hoping for.”
— Anika Chauhan, Co-Founder & CPO, Looma
