A high-ticket coaching business was already running its own Meta ads into an application funnel. In July 2026 Empire OS took over the build and the ads. On the same monthly ad spend the owner had been running herself, booked calls and revenue both rose by about 30 percent in the first eight weeks.
Client
Coaching business (private)
Industry
Coaching & Consulting
Year
2026
Services Provided
Meta ads, application funnel, booking flow, pipeline reporting
The owner had already proven the offer with her own ads. The job was to get more booked calls out of the same budget, and to know exactly where they came from.
Attribution
Money was going into ads without a clear line from each ad to a booked call.
//01
Two calendars
Intro calls had to land on the right calendar, the owner's or her closer's, without anyone juggling them by hand.
//02
Show-ups
A booked call is only worth something if the prospect turns up for it.
//03
One record
Results were tracked by hand, so cost per booked call and cost per sale were hard to see week to week.
//04
The same build we run for every client: ads into an application, straight onto a calendar, with a weekly operating rhythm on top.
Ads into an application
Meta ads into a GoHighLevel funnel and application, with attribution from the ad to the contact.
//01
Booking and show-ups
Qualified applicants book the intro call, routed between the owner and her closer, with confirmations, reminders and no-show follow-up.
//02
Pipeline and reporting
Pipeline stages record attendance and revenue, and a live tracker reports cost per booked call and cost per sale every week.
//03
